Salespeople are very important members of a company. Without them, there would be no new business, no growth, and eventually… no company at all. Even still, there are good salespeople and not-so-good salespeople. The good ones can make potential clients feel comfortable and enthusiastic enough to buy. And they’re able to upsell current clients with new products and services without feeling pressured or badgered.
Being good at sales is a gift. And if you’re interested in this type of role, do you have what it takes?.
Being good at sales is a gift. And if you’re interested in this type of role, do you have what it takes?
Four qualities of top salespeople
If you possess the following strengths, you might be cut out for a career in sales:
- Empathy. You’ll need to understand a customer’s needs to match them with the best-fit product or service. It also helps to empathize with them—how does their current situation make them feel, and how would your product or service make them feel better? Empathy helps you figure out how to help someone, and it involves more listening and less talking.
- Especially right now, with less in-person contact and more digital communication, you can get creative about your contact with customers. Creativity can also help fuel how you meet their needs and match them with the right products, building trust and customer loyalty.
- There is a fine line between confidence (which successful salespeople have) and arrogance (which unsuccessful salespeople have). Confidence gives you the courage to talk to customers, maintain communications, show how much you believe in your product, and eventually close sales. One of the biggest things many salespeople fail to do is actually ask for the sale—and with confidence, you won’t make this mistake.
- This is most important when you’re working with regular or returning customers. They need to know they can get in touch with you and trust what you say about a product. You need to be available and reliable but also transparent. Your follow-up should be quick, and the information you share should be honest.
In search of a sales job in the insurance industry?
You can learn more and find job leads when you visit InsuranceRecruiters.com. Check us out online today!
